Digital Marketing Officer (Arabic)

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Manage social media accounts and campaigns.
• Create, edit, and publish engaging content for online platforms.
• Optimize website content for SEO and manage SEM campaigns.
• Plan and implement email marketing campaigns.
• Analyze digital marketing performance using analytics tools.
• Oversee and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads).
• Conduct market research to stay ahead of industry trends.
• Maintain and update the company website for user experience and lead generation.
• Collaborate with internal teams to ensure cohesive marketing strategies.
• Monitor the latest digital marketing trends and tools.
• Manage the digital marketing budget to maximize ROI.
• Develop and implement lead generation tactics.
• Ensure brand consistency across all digital marketing activities.
• Engage with the online community and foster customer relationships.

Job Specifications for Digital Marketing Officer

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 2-3 years of experience in digital marketing.
• Proficiency in SEO, SEM, Google Analytics, and social media management tools.
• Familiarity with web analytics, CMS (e.g., WordPress), and marketing automation tools.
• Strong creative skills for campaign development.
• Ability to interpret data and metrics to inform decisions.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to stay current with emerging digital marketing trends and technologies.
• Strong problem-solving skills with a strategic mindset.
• Efficient in analytical skills and reporting
• Must be proficient in handling google ads, LinkedIn ads and Instagram ads
• Planning digital marketing campaigns including web, SEO/SEM, email, social media and display advertising