Content Writer

Key Responsibilities

•  Develop high-quality, engaging, and original content for articles, blogs, websites, and social media platforms.
• Conduct in-depth research on industry trends, competitor activity, and target audience preferences.
• Collaborate with marketing and design teams to produce content that aligns with the company’s brand tone and goals.
• Implement SEO best practices, including targeted keywords, meta tags, and optimized headlines, to improve visibility and rankings.
• Edit and proofread content to ensure clarity, grammar accuracy, and consistency.
• Analyse content performance metrics to refine strategies and improve engagement and reach.
• Assist in developing content calendars to support marketing campaigns and key events.
• Stay updated with industry trends and best practices to continuously enhance content strategy.

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 2-3 years of experience in content writing with a strong portfolio of published articles.
• Familiarity with content management systems.
• Knowledge of SEO strategies, keyword research tools, and analytics platforms.
• Excellent writing, editing, and proofreading skills.
• Ability to research diverse topics thoroughly and translate complex information into engaging content.
• Strong adaptability to write for diverse audiences and platforms.