Mastering Social Selling and LinkedIn Prospecting

They will learn what the tools do and where the limits are. Module nine covers the modern social selling tech stack, Sales Navigator as the targeting foundation, prospecting, enrichment and CRM integration tools, and AI-powered personalization and multichannel platforms. The emphasis throughout, however, is on research-led, personalized outreach, and module two draws a firm line between social selling and spam.

Two modules out of sixteen. Module five helps each seller define a professional niche and point of view, structure a thought-leadership narrative, keep voice and visual identity consistent, and measure audience growth. Module six then covers engagement with other people's content, which for most sellers is the faster route to visibility with target accounts than publishing alone.

Module seven sets out what precise targeting means on LinkedIn, the concepts behind it and the common pitfalls that fill a pipeline with the wrong names. Module eight then shows how to research people and companies, using LinkedIn and Sales Navigator, and which types of signal, such as role changes, posts or company announcements, make an outreach message relevant.

Short, specific and about the recipient. Module ten walks through the full outreach sequence, from connection to conversation, with best practices for each step and the mistakes that get messages ignored. Participants rewrite their own requests and follow-ups using signals gathered in the research module, so the message references something real rather than a generic opener. Modules eleven and thirteen extend this into multichannel cadences and follow-up when there is no reply.

Yes. Recruiters use the same targeting, research and outreach methods for candidate sourcing. Consultants, founders and anyone who wins work on reputation benefit from the profile, personal branding and content modules. Account managers also find it useful for reaching stakeholders in existing accounts whom they have never met.

The program is 30 hours of self-paced online learning on the Blue Ocean learning platform, available on web and mobile, so sellers in different countries follow the same modules on their own schedules. Sales leadership tracks enrollment, progress and completion on the administrator dashboard, and a pilot cohort of one SDR team is a straightforward way to start.

Use the Register Now button on this page. It opens Mastering Social Selling and LinkedIn Prospecting on the Blue Ocean Academy website, where you can enroll and start learning at your own pace.