Life @ Blue Ocean
Mastering Business Excellence · Sales & Marketing
Mastering Social Selling and LinkedIn Prospecting gives B2B sellers one system for profile, content, targeting, research and outreach on LinkedIn.
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Buyers research a seller before they reply to one. A thin profile, no visible point of view and a connection request that reads like a template end the conversation before it starts, and the sales team never finds out why.
Participants build the alternative: a profile that earns trust, a consistent voice on the topics their buyers care about, precise targeting of accounts and people, research that turns public signals into relevant openers, a tool stack, and an outreach sequence that moves from connection to conversation without resembling spam.
Organizations roll it out to a whole sales or business development team, because the effect compounds when many profiles and voices become consistent. It runs as 30 hours of self-paced learning on the Blue Ocean learning platform, on web and mobile, with enrollment, progress and completion visible on the administrator dashboard.
Participants work on their own profiles, target lists and messages as they go, so the output is a live prospecting routine rather than notes. Completing the modules and assessments earns each participant a digital, verifiable MBE credential.
B2B companies whose sellers depend on outbound pipeline are the primary audience. Sales professionals and business development executives, including SDR and BDR teams, gain a prospecting routine they can run daily. Account managers use the research and engagement methods to stay visible inside existing accounts and reach new stakeholders there.
Consultants and founders who win work on reputation benefit from the personal branding and thought-leadership modules, and recruiters apply the same targeting and outreach techniques to candidate sourcing. Cohorts work best when a whole team enrolls at the same time, because content engagement and profile consistency are visibly stronger when colleagues reinforce each other's posts and messages.
Sixteen modules move from mindset to a measured routine. Modules one to three explain how B2B buying changed, what social selling is, and the buyer-centric mindset. Modules four to six are about presence: optimizing the LinkedIn profile, personal branding and thought leadership, and engaging with content.
Modules seven and eight turn to targeting and research with LinkedIn and Sales Navigator; nine covers the technology stack; ten the connection request and outreach sequence. Modules eleven to thirteen widen outreach into multichannel cadences, a prospecting rhythm, and nurturing connections into meetings. Measurement, then ethics and data privacy, follow, and the capstone has each seller assemble an end-to-end social selling system.
They will learn what the tools do and where the limits are. Module nine covers the modern social selling tech stack, Sales Navigator as the targeting foundation, prospecting, enrichment and CRM integration tools, and AI-powered personalization and multichannel platforms. The emphasis throughout, however, is on research-led, personalized outreach, and module two draws a firm line between social selling and spam.
Two modules out of sixteen. Module five helps each seller define a professional niche and point of view, structure a thought-leadership narrative, keep voice and visual identity consistent, and measure audience growth. Module six then covers engagement with other people's content, which for most sellers is the faster route to visibility with target accounts than publishing alone.
Module seven sets out what precise targeting means on LinkedIn, the concepts behind it and the common pitfalls that fill a pipeline with the wrong names. Module eight then shows how to research people and companies, using LinkedIn and Sales Navigator, and which types of signal, such as role changes, posts or company announcements, make an outreach message relevant.
Short, specific and about the recipient. Module ten walks through the full outreach sequence, from connection to conversation, with best practices for each step and the mistakes that get messages ignored. Participants rewrite their own requests and follow-ups using signals gathered in the research module, so the message references something real rather than a generic opener. Modules eleven and thirteen extend this into multichannel cadences and follow-up when there is no reply.
Yes. Recruiters use the same targeting, research and outreach methods for candidate sourcing. Consultants, founders and anyone who wins work on reputation benefit from the profile, personal branding and content modules. Account managers also find it useful for reaching stakeholders in existing accounts whom they have never met.
The program is 30 hours of self-paced online learning on the Blue Ocean learning platform, available on web and mobile, so sellers in different countries follow the same modules on their own schedules. Sales leadership tracks enrollment, progress and completion on the administrator dashboard, and a pilot cohort of one SDR team is a straightforward way to start.
Use the Register Now button on this page. It opens Mastering Social Selling and LinkedIn Prospecting on the Blue Ocean Academy website, where individual learners can enroll directly.
Your organization licenses seats for a cohort or a whole team. Participants study the self-paced modules on the Blue Ocean learning platform, on web or mobile, and your administrator follows enrollment, progress and completion on a dashboard.
Yes. A pilot cohort in one department is a practical first step. Use the corporate license form, and a program advisor will map the relevant courses and license options to your teams.
License Mastering Social Selling and LinkedIn Prospecting for your business development team, or trial it with a pilot cohort of SDRs.
Register Now opens this course on the Blue Ocean Academy website in a new tab.
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