Mastering Business Excellence

Sales & Marketing

Courses for sales, channel and customer service teams, covering B2B and B2C selling, negotiation, sales strategy, social selling and AI.

  • Courses10
  • Foundation level2 courses
  • Professional level8 courses
  • FormatSelf-paced online
  • CredentialMBE credential

About the Sales & Marketing domain

Revenue teams are expected to sell into more complex buying groups, manage partners and channels, and keep service consistent across every customer touchpoint.

The ten courses here cover sales management fundamentals, B2B and B2C selling, management of sales channels, negotiation, sales strategy, social selling and LinkedIn prospecting, customer service excellence, AI in sales, and ethics in sales, giving sales leaders a common approach to build across the team.

Sales & Marketing courses

Professional

Mastering AI in Sales

Mastering AI in Sales shows sales teams where AI fits in prospecting, lead scoring, outreach, discovery, forecasting and proposals, and where it does not.

30 hours · 18 modules

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Develop Sales & Marketing capability across your teams

License any of these courses for a pilot cohort, a department or a wider group, and follow progress on the administrator dashboard.

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